Eluma White Paper

Brand Marketers….Meet Social Networks
Building Communities without Jeopardizing Your Brand

Thank you for your interest in Eluma and our Brand Marketers Meet Social Networks white paper. The following topics are discussed in this document:

• What’s driving Social Media and Social Networking
• How Brands Benefit from Participating
• Navigating the Social media Hierarchy
• How to Succeed (Without Really Trying)
• Accepting and Minimizing Risk

Social Networking is booming.
Consider these facts:

• MySpace captures nearly 5% of all U.S. Web visits
• YouTube gets nearly 20 million users a month and each user spends an average of 27 minutes on the site. That’s 9 million hours of short-form television that users are watching a month without a TV network
• Technorati currently tracks over 50 million blogs and 40,000 new ones pop up each day

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